In Real Life: the reality of our daily lives as individuals living in complex societies. In Real Life is the lived experience of environments, economies and cultures. In Real Life means the real lives of everyone, breaking barriers of gender, status, and class.

Science is already always In Real Life. Our daily life is deeply affected by science. Science that is well implemented, and science that is badly implemented, or science that is not implemented at all. Our aim is to facilitate the implementation of science to lead to better outcomes for individuals and for society.